According to Robert Zajonc, social psychology in U.S, mere repeated exposure of stimulus can make improvement of attitude about that stimulus that called ‘mere exposure effect’. And we use this theory in daily life. If there is person who we like, we walk around him or her for notice our existence to them and appear frequently for familiar to them. How about advertisement? Some ad so terrible to understand and music was strange too. But see or listen repeatedly, at one point, we realize that we hum that ad music. It can be applied to ‘exposure of Asian to U.S media’ and give good guide how can we do for break their prejudice.

As ‘mere exposure effect’, exposure of Asian in U.S mass media is better than not showed in media. If Asian exposure repeatedly, other ethnic group make familiar mind of Asian like this ‘oh, I know him/her, I saw them in drama before’. Of course there are many routes to know about Asian but mass media is one of them and effective route that impact on many persons with small effort (compare to impact) at anytime and anywhere. Even there are people who don’t know the existence of Asian before penetration of mass media in individual. Negative attitude or prejudice can be made at least by recognizing about thing.

Some people said if Asian continuously act as a ‘bad men’ in U.S media, it is better than not appear in media.  It is fearful that prejudice of Asian can be fixed by continuous exposure. Of course it is true, if there is no chance to change Asian actor or actress role in media. But as we see many media program, Asian role was changed and has been changing. Not all Asian was described as gang or grinder or have non profession job. Asian can be a doctor, career woman, important assist of hero. Still we can find understanding about Asia culture and we hardly find Asian main character. But we can’t deny change, include movie or TV show or other fields .

However, ‘exposure effect’ also has weak point that we should consider. Target must have a neutral mind to something or somebody. In this respect, to other ethnics in U.S, Asian people’s images are not good, actually has been showed as ‘bad’. So repeatedly exposure of that image can be fixed as some people worrying. That is our mission we tying to.

Exposure more often is not the one thing we should do. But it is sure that if anyone knows something is here, there is no chance to change the negative image or wrong stereotype about something. So it is important to notice that Asian American is here. What their role in media is next thing what we should consider. Fortunately, there is possibility that future generation of other ethnics will have more positive attitude to Asian. Because today’s generation do their best to give them a new and proper understanding and image about Asian, through exposure of more and more even very small part and small things.