Nowadays, from shoes to clothes DIY (do-it-yourself) is popular. In case of ADIDAS,  new line launches named Adicolor. Adicolor shoes sell with color penciles, and spray. Customers can paint on the shoes as they want. Incomplete pruduct is global trend, so PUMA, PRADA, and other brands is plannig to sell the products that can finish by customers. For example, putting name on bags or shoes, and  adding beads. The reason why DIY products are booming is that customers want to have the only one for oneself. Also, it can make not only producers’ identities but also customers’ various tastes. Besides, if a woman buy a crystal pants that has many beads on that, she can’t help spending much money. However, if she buy a cheap pants and beads, and then put bead on the pants by themselves, she can get crystal pants with ten thousand won. DIY fever is not going to be cold because many people are enjoy that. Acually, Vans Reform Design Contest that held two month ago, from teenagers to fifty years old weman, about 1200 were participated in.