These days most people know that illegal download is wrong act, but they often use or share it without a sense of guilty. Why does this situation happen constantly? The reason is mutual because the music company, movie firm, or internet potal site are also responsible for illegal download. They are of course victim, but they have to improve their distribution industry. As one of the biggest reason of using illegal download is fast and convenience.They have to change their distribution paradigm harmonized in internet generation. Think carefully, a few years ago we didn’t even buy some contents in internet. Even though buying contents in internet exist now, the form is less convinient than illegal download, also price is quite expensive. Therefore illegal download is still alive well, and the scale is bigger and bigger. If those companies change the distiribution industry, illegal download will decrease.

 However the fundamental reason of illegal download is user’s consciousness. something like music, movie and comics is obvious intellectual property, so stealing property have to be punished. It is hard to steal something in market, but most people behave the stealing which is called illegal download in internet. The technology is the much faster any other field, on the contrary the consciousness which ordinary people have is harder to change and take long time to be well acquainted with something.

In conclusion various benefits toward consumer is the way to solve this problem. It is better than offensive regulation. Innovasion and convenience for consumer is the key of illegal download.