In the article Gin, Television, and Social Surplus the author mentions a change from entertainment. A change that makes the consumer become the creator of media. These two things exist today in separate forms mostly. People watch TV a controlled media and people use the Internet as an open collaborative media. It was interesting that how author give us 3 functions on media which are consumption, reducing and sharing. I was thinking it was so amazing that we can watch TV in computer at first but now people can put what they are doing now on computer or live TV program to broadcast by themselves and people come into the rooms and they watch and chat each others at the same time. Futhermore media on TV is now becoming more like the Internet too. I heard there are some channel where viewers can interact with the show through live chats, web cam and even games that show the results live on TV. This is a sign that media is evolving to build along with user input and interactivity. Also when you watch music channel such as M-TV you can also participate on TV using text-messages. I believe media TV and internet are becoming combine each other and they both have 3 functions. What do you think of this immediate interactivity with TV?