Rice is the staple food for korean, but the consuming rate of rice keeps decreasing for last two decades. For this reaon, many experts about Korean traditional food started to research into new menu and recipe with rice that can attract people’s attention as much as pizza. Finally, they invented cake using only rice, and various rice cake that totally different before, and then launch the cafe for rice where to sell and introduce new rice food like rice sandwich, cake and ice cream made from rice, also, rice beverage such as Sikhye. This change of rice is enough to appeal to people thanks to fresh ingredient, various recipe and beautiful shape. Actually, most Korean rice cakes had simple shape and color, so experts thought that it was main problem. This thought makes rice cakes reborn with colorful and cute shapes. According to the wave of popularity and originality, rice cafe rises a wonderful item for people who want to have own business in Korea.